The Power of Visual Aesthetic
- JP de la Rama
- Sep 1
- 3 min read
Updated: Sep 1
Lessons from My Accidental Kratos Beard
"Aesthetic is more than style—it’s memory. What people see, they carry with them long after the details fade."
Introduction
A while back, I let my beard grow out—not because I was trying to cosplay, but simply because, between family, work, and the chaos of life, grooming had fallen to the bottom of my to-do list.
What I didn’t expect was that, when paired with my bald head, I accidentally looked like Kratos from God of War.
I shared a photo on social media, and suddenly, friends, acquaintances, even people I hadn’t talked to in years were commenting:
“That’s badass!”
“You look like Kratos!”
It wasn’t about me being “cool.” It was the visual association—people instantly connected the beard to an iconic character that has been burned into pop culture memory.
That accidental beard became a talking point, a symbol, even a mini “brand.”
And here’s the twist: when I finally shaved, I thought no one would notice.
But my five-year-old daughter looked at me and said:
“Daddy, what happened to your beard? I don’t like it.”
Even my old bandmates and workmates joked about missing the “Kratos beard.”
That’s when it hit me: visual aesthetic sticks. People don’t just see an image; they feel it, remember it, and sometimes even expect it.
The Problem We Overlook
In art, branding, and storytelling, we often underestimate the power of first impressions and recognizable visuals.
Think about it:
Logos and typefaces—Apple’s bitten apple, Nike’s swoosh, Coca-Cola’s script font. Instant recognition.
Character silhouettes—Batman’s cowl, Mickey Mouse’s ears, Darth Vader’s helmet. You can spot them even in shadow.
Taglines and symbols—“Just Do It.” “Winter is Coming.” “May the Force be with you.” Short phrases that trigger worlds of memory.
As artists, designers, and storytellers, it’s easy to obsess over technical details—shading, anatomy, rendering, writing clever dialogue—while forgetting that the simplest visual hook can leave the deepest impression.
My “Kratos beard” taught me that audiences imprint aesthetics into their memory far quicker than we think.
And once they do, it creates an expectation—something they want to keep seeing from you.
The real danger? If we fail to craft or maintain that visual identity, our work risks being forgettable.
Resolution and Artist Tips
So how do we take this lesson and apply it to our art, branding, and creative careers?
Here are a few insights from my accidental Kratos moment:
1. Design with Silhouette in Mind
If your character, logo, or design can be recognized in black-and-white or as a simple outline, you’ve created something iconic. Think about how your work looks in its simplest form.
2. Consistency Builds Memory
Just like people expected me to “keep” the Kratos beard, your audience will come to expect visual cues from your brand. Consistent style, colors, or motifs build recognition and loyalty.
3. Emotional Connection Outweighs Technical Perfection
Nobody cared if my beard was even or “technically perfect.” They cared about what it represented. The same applies to your art: emotion imprints deeper than technique.
4. Your Identity Is Part of the Brand
Even when you’re not consciously “branding,” your choices—your style, your personal quirks, your aesthetics—become part of how people perceive your work. Lean into that uniqueness.
Visual aesthetic isn’t just decoration. It’s the bridge between your work and your audience’s memory.
So, whether it’s a logo, a character design, or even something as unplanned as a Kratos beard—never underestimate how powerful visual hooks can be in making your art unforgettable.
What’s your “Kratos beard” moment?
A design, character, or aesthetic choice that unexpectedly resonated with people?
Share it with me—I’d love to hear how visuals shaped the way your audience remembered you or your work.m
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